MV Agusta and e-Novia join hands

 MV Agusta and e-Novia join hands

MV Agusta, maker of two-wheel dreams founded in 1945. And e-Novia, the deep-tech enterprise factory specialised in Collaborative Mobility. Recently MV Agusta Alpine collaboration was the talk of the town.

Humanised Machines and Augmented Human. Announce a collaboration aimed at providing riders with a digital and personalised mobility experience. 

Enjoying the most thrilling trips in complete safety. And respecting individual riding styles is the project’s overarching proposition.

Ride-App and Tech services

MV Agusta and e-Novia, the deep technology specialist with a particular penchant for the motorcycling world. Will focus their efforts on big-data-enabled services for riders through e-Novia technology. 

The collaboration already brought significant results. Such as the MV Ride App introduced in June 2020. 

The new platform will help MV Agusta support customers through specialised services worthy of a true tech-company.

Timur Sardarov, CEO of MV Agusta Motor S.p.A. said. Digitalisation is high on the agenda of MV Agusta’s strategy for growth. 

The union between traditional craftsmanship, advance engineering. And deep tech makes our offer unique and ever more attractive for a demanding clientele accepts nothing but perfection under every aspect. 

This kind of technology transforms the experience of riding an MV Agusta. Making it even more enjoyable, safe and exciting.”

Ivo Boniolo, Chief Operating Officer, e-Novia: “With this collaboration, interaction with the urban rider comes taken to an augmented form through deep tech. 

The motorcycling industry and the light mobility sector will now have a new reference point in digital experience design, sense of community and personal safety. 

We believe that motorcycle brands’ future inevitably passes through the Digitalisation of their products and their integration with mobile applications.”


About MV Agusta Motor S.p.A. MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. 

Iconic design and class-leading performance through advanced technologies. And materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. 

Since 1945, the brand has evolved to become a reference point in the industry. Having won 37 World Championship titles. A record is still undisputed. 

E-NOVIA e-Novia is the Enterprises Factory where ideas turn into products. Researchers become entrepreneurs and start-ups shape as substantial enterprises. 

Since 2015, e-Novia promotes and grows innovative companies in Robotics, Artificial Intelligence. 

And mobility by building intellectual properties created together with research institutes and international corporates. 

Based in Milan, the Factory comprises 175 talents.250 with the investee. And companies includes more than 30 entrepreneurial projects based on around 40 patents. 

Today, e-Novia is one of the most innovative and more sustainable companies in the national landscape.


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Akash Dolas

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