Tesla is actively testing wraps on its Cybertruck prototype to explore options for offering different colours and patterns to customers, as CEO Elon Musk mentioned in 2020.
Top key points about Tesla testing wraps on the Cybertruck:
- Tesla is testing wraps on the Cybertruck as an alternative to paint.
- The company has already been spotted using wraps that make the Cybertruck look like a Ford F-150 and a Toyota Tundra.
- Tesla CEO Elon Musk has said that customers will be able to wrap their Cybertrucks in any colour or pattern they want.
- Wrapping the body can protect it from scratches and give owners the chance to have a different colour or pattern than the standard silver.
- In addition to the F-150 and Tundra wraps, Tesla has also been spotted using a dark camo wrap and an urban camo wrap on the Cybertruck.
- It is possible that the company will wrap the Cybertruck to look like other electric pickup trucks, such as the Rivian R1T or the GMC Hummer EV.
- However, it is also possible that Tesla will come up with its own unique wrap designs for the Cybertruck.
Cybertruck
The stainless steel body of the Cybertruck has some drawbacks, such as susceptibility to scratches, which wraps could help address by protecting and personalizing the vehicle’s appearance.
Wrap
Tesla has been spotted testing wraps that resemble well-known mainstream trucks like the Toyota Tundra and the Ford F-150. These wraps serve multiple purposes: they attract attention by directly comparing the Cybertruck to other pickups and they allow Tesla to refine its wrapping skills on vehicles that won’t offer various paint colour choices.
Personalization
The potential to wrap the Cybertruck in diverse designs could cater to the desire for increased customization among potential buyers. However, at present, there’s no official confirmation or timeline for wrapping the Cybertruck to mimic other electric pickups like the Rivian R1T or the GMC Hummer EV.
Tesla’s use of wraps on its Cybertruck prototypes demonstrates the company’s proactive approach in experimenting with ways to provide more options to its customers and to test the feasibility of expanding choices beyond the distinctive stainless steel body design.
Spotted in Palo Alto on a Sunday 👀@klwtts pic.twitter.com/J3F53l8tJD
— Janek (@JanekMElectric) August 27, 2023
Conclusion
Tesla’s proactive testing of wraps on the Cybertruck prototype underscores its commitment to exploring innovative solutions for customer personalization. The stainless steel body’s limitations, including susceptibility to scratches, prompted Tesla to consider wrap options to both safeguard and individualize the vehicle’s appearance.
Toyota Tundra and Ford F-150
By incorporating wraps resembling popular mainstream trucks like the Toyota Tundra and Ford F-150, Tesla not only garners attention through direct comparisons but also hones its wrapping proficiency on models that lack diverse paint choices.
The potential to wrap the Cybertruck in various captivating designs not only meets the growing demand for customization among potential buyers but also aligns with CEO Elon Musk’s earlier statement about offering a wide array of colours and patterns.
Commitment
While no official timeline has been announced for the replication of other electric pickups’ appearances, Tesla’s proactive approach in experimenting with wraps demonstrates its dedication to expanding choices for customers beyond the unique stainless steel body design. As the automotive landscape evolves, Tesla’s willingness to embrace alternative options like wraps exemplifies its commitment to pushing boundaries and continuously enhancing the ownership experience.
via Janek on Twitter
