If you love iconic bikes, then you need to embrace this one. Here’s why: The BSA Gold Star was the company’s first post-war motorcycle and was in production through 1950. It was part of a series of motorcycles that helped put Birmingham Small Arms on the map back in the day. The other two were models BSA Bantam and B25 Starfire.
They are relatively well-known and have been covered by people who love classic bikes. This is not the case for the Gold Star. Despite its importance in the history of BSA motorcycles and its iconic status among fans who still eye those old beauties when they appear at shows or idle past them on weekend getaways, their imperfect but pleasing sound echoes off of chalet walls near mountain biking trails.
One of the most well-known motorcycle brands in history, BSA Motorcycles found success throughout the 20th century, only to decline in the 1980s and then be liquidated by its owner, Norton Villiers Triumph.
The brand rights were purchased in 2016 by Classic Legends—a group of businessmen with previous experience with Jawa and Yezdi. They announced they would build and bring back the glory of BSA models that would be identical to the original models.
While writing this, Mahindra-owned Classic Legends announced that it would officially launch the 2022 BSA Gold Star this fall. So that’s good news for those of us who have been anxiously waiting for a chance to buy the iconic British motorbike.
About the launch
So here is an update about the launch. If you’re a long-time observer of Classic Legends and its progress, you might be familiar with some bumps in the road for the 2022 BSA Gold Star. Putting it lightly, there have been many twists and turns on this journey—and not all of them are good.
Classic Legends has finally shed light on the delays surrounding their entry into the only market yet to receive a 2022 BSA Gold Star – the U.K. The brand’s U.K. sales network is set to begin its launch with five or nine dealers over the next couple of months for its first wave of new dealerships and will eventually expand to about 20 by the end of 2022 and up to 50 by 2023. They have found Lucas distribution with whom they ate, taking the relationship ahead.
Some were downright upsetting, but that’s neither here nor there. As part of the CL story, CL co-founder Anupam Thareja and Anupam and CEO/BSA director Ashish talked about some previously delayed items and prospects for release. Speaking more on delays, they said it happened due to COVID.
Italy, France, Spain, Germany, Austria, and Switzerland. They are further eyeing USA, Mexico and Canada with Australia, New Zealand, Japan, and South Korea. Those markets will lead the charge for BSA products outside of the U.K.
In other words, the BSA Gold Star won’t be cheap. Though its price is unknown, it will almost certainly be expensive to provide pure performance. That’s a lot to expect for a bike that might have difficulty competing with the likes of Triumph and Yamaha. When asked about the price, Anupam Thareja said they would stay at around £10,000 (approx $11,847).
He said, “won’t let any bean counter tell me that I have to make money on this bike.” Above all, he says, he wants people to ride it “.
Despite BSA repeatedly saying it wanted to build its bikes in the U.K. due to COVID, the truth is that BSA will make the Goldstar t in India. However, BSA plans to build a production plant in West Midlands in the U.K. However, one thing is sure the electric BSA will be made in the U.K.