Buell sets the pace and is in business

 Buell sets the pace and is in business

Buell Motorcycles is back in production in America. The new Buell® Motorcycles will launch ten performance models by the 2024 model year. 

The exciting models will be representative of the superbike performance. And handling expected of the legendary Buell brand. Exciting times ahead for fans of American Motorcycles.


“Buell is back!” said Bill Melvin, CEO. “We are excited to bring Buell back with this incredible assortment of superbikes and performance motorcycles.

 We start with the fastest American production motorcycles, hand-built in the USA. So that’s an excellent start! We’re building out those platforms for more touring & adventure models. 

Then we’re expanding our displacements to be competitive with other global brands. The passionate Buell Nation can grow and thrive again.”

Buell Motorcycle upcoming models will include variants for dirt, dual-sport, touring. And cruisers while expanding the line to include medium and small displacement motors. 

Buell is also in the initial exploration phases for a high-performance Electric model and is open to collaboration with other companies. 

The models currently in production comes built by hand in Grand Rapids, Michigan. And based on the high-performance 1190 platform.

Known for the innovation of Fuel in Frame, Perimeter Brake Rotor, exceptional handling, and high horsepower. 

“Buell is known as the American brand for high performance, innovation, & adventure. Fast is fun again on a Buell.

We will continue and expand on that,” said Melvin. “We have already launched a dirt bike with Cipala Racing that won an AMA Championship. And Buell will be dominating at NHRA this year. The future will be fast and fun on a Buell.” 

EBR Motorcycles acquired the Buell brand in early 2020 and began developments to bring Buell back. Buell will be present at Daytona Bike Week 2021 at J&P Cycles Destination Daytona Mega Store. 

Buell is back and racing to the future! 

via press release

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Akash Dolas

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