Dab Motors- Burberry

Created out of a shared desire to think of a motorcycle as a fashion accessory.A limited series, “Concept-E RS Burberry edition”, will be presented on November 15th, 2021, by both brands.

DAB Motors, the genuinely modern motorbike manufacturer. Is once again proving that boundaries can be pushed by working with one of the world’s leading names in the luxury industry. 

The Concept-E RS Burberry edition is a new frontier in the fusion of luxury and sustainability. The Concept-E RS Burberry edition is a high-technology tool designed, engineered. And built entirely at DAB Motors’ factory in Bayonne, France. 


Dab Motors- Burberry

By using a sustainable manufacturing model and more conscious use of resources. The locally sourced and tailor-made method generates less waste. And uses industry-leading aeronautical manufacturing to prolong the bike’s lifecycle.” 

As one of the most creative players, it innovates.And fashion brands always inspired me to innovate and fight to change the trade fashion idea of motorcycles.

DAB and Burberry

I created DAB Motors through fashion and design enthusiast vision. To present the motorcycle as an accurate fashionable device capable of generating desire and expressing identity.” 

Simon DABADIE – CEO – Founder of DAB Motors in keeping with Burberry’s commitment to innovate and go beyond by finding more sustainable ways to continue exploring. The Concept-E RS Burberry edition uses an electric power source. 

Dab Motors- Burberry

It provides a more ecological way to enjoy the freedom of open spaces. The motorcycle is available in two standard colourways (midnight blue and metallic grey). And features bespoke logoed bodywork.

A leather seat and handlebar grips embossed with the TBmonogram and customised rims. 

Thanks to the DAB Motors bespoke DNA, the bike is fully configurable. “Burberry wanted to partner with DAB motors for a number of reasons.

As a brand, Burberry celebrates open spaces and exploration. Which DAB motors encourage by allowing transport to many world areas. 

Secondly, the innovation of creating sustainable transport through EV’s future has different ambitions. As a brand around carbon emissions and a craftsmen approach to sustainability.

Finally luxury is about craftsman, something all luxury houses pride themselves on. DAB Motors creates a bespoke approach to its craft in the industry through an atelier approach.

To the product experience providing genuine consideration in the design and construction.” Adrian WARD REES – Senior vice president at Burberry.

The Burberry edition bike comes with a Beringer braking system and Öhlins custom suspension. Which are references in their field.


It comes wquipped with a 10kW motor and 51.8VLi-ion battery. The legal equivalent to a 125cc is easily driven after a few hours of training. 

The beauty of the Concept-E RS Burberry edition is in its driving comfort and intuitive use. Combined with its powerful instant torque, which propels you through the streets, almost silently.

Dab Motors- Burberry

Made only in units, the Concept-E RS Burberry edition is displayed in Burberry’s most iconic flagship stores worldwide – Dubai, New York, Miami, Los Angeles, Hong Kong, Tokyo, Seoul, Milan, and London.

Concept-E RS Burberry edition is available on Burberry and DAB Motors websites at€29,900, including VAT.

via Dab Motors and Burberry

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