The only question now is whether MV Agusta, a brand that’s been absent from the North American market sometime now. And is going to be making an actual appearance at the show. There isn’t much information on this, but we can confirm that MV Agusta creates space.
MV had partnered with architecture and design firm Crosby Studios for an exhibit called ‘The Garage’.The show will take place on November 6 and 7 in Long Beach, California.
MV Agusta isn’t just about bringing its two-wheeled creations to the masses, however.
As part of the company’s philosophy of bringing design into pure life, it brought Nuriev to create an actual MV Agusta Garage for ComplexCon 2021 attendees.
That garage will take the form of an interactive pavilion featuring custom bikes. And authentic creations from famous designers, including Harry himself.
The result is sure to be stunning as the Nureiv’s Garage will have a custom MV Agusta F3. As well as an MV Agusta AMO RC e-bike.
Quotes
Harry
Harry Nuriev, Founder, Crosby Studios, commented: “For me, a garage is a symbol of a workshop. A place that births new ideas and allows creators to escape reality.
A garage also brings back many childhood memories. From when I used my family’s garage as a craft workshop. I’m always challenging myself to find different avenues to express my design this time. It’s through motorcycles.
I’m fascinated by the sleek, sexy shape and design of a motorcycle. And am thrilled to be working with MV Agusta to work with this new medium.”
Timur
Timur Sardarov, CEO, MV Agusta Motor S.p.A., commented: “MV Agusta is increasingly popular in the US. It comes perceived as an authentic design icon among the millennials who make up the majority of the ComplexCon crowds.
We are constantly exploring new ways of being meaningful and relevant to that significant segment.ComplexCon offers our brand a perfect opportunity to connect and communicate uniquely.
Harry Nuriev’s work has taken design and function one step further, entering the dimension of art and emotions.A concept that strongly resonates with MV Agusta’s Motorcycle Art spirit.
We are thrilled to participate in this year’s event as the centrepiece of Harry Nuriev’s brilliant installation. And couldn’t dream of a better debut and a better partner.
Looking forward to making our mark at ComplexCon 2021.”
via MV Agusta
