Motaur the surreal motorcycle ad campaign by Progressive Insurance

 Motaur the surreal motorcycle ad campaign by Progressive Insurance

The Arnold Worldwide ad agency had created a campaign. And this campaign involves images created explicitly for motorcycle insurance company Progressive Insurance with the help from production company Taylor James.

These images are shared by Digital Photographer, Jaap Vliegenthart on his Behance profile.

The campaign builds on the customer insight that motorcycle riders are one with their bikes. It’s mythical but also mystical, featuring a creature called a Motaur.

Now, what is a Motaur?

Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. Now, take that imagery and apply it to the 21st century.

The snowstorm and strong wind created amazing texture on the surface of the big glacier in winter at Iceland.

Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike.

About Jaap

Just like a chameleon, Jaap has both his eyes looking in different directions. This gives him a unique perspective on the world.

He is known for his riveting, brain-teasing photographs. And has been rewarded with all kinds national and international awards, for both his commercial and personal work.

Jaap has been in the field of advertising photography for over 25 years. And throughout the years he has always tried to improve the concept with each concept granting him new experiences to improve upon himself.

Jaap’s humour and enthusiasm are contagious, and each of his images calls for a second glance.

Every concept and every client is different and therefore needs a different approach. Jaap knows how to adapt to every situation, just like the chameleon.

CREDITS

  • Client: Arnold Worldwide
  • Associate Creative Director: Rafael Beretta
  • Agency Producer: Lauren Landry
  • Agency Marketing Director: Jordan Colleran
  • Executive Print Producer: Vicki Shaughnessy
  • Producer: Kim Comeaux
  • CGI/ Post-Production: Taylor James
  • Digital Tech/ Photo Assist: Jaap Kwaak
  • 1st Assistant: Tomas Arceo
  • 2nd Assistant: Matt Session
  • Production Designer/ Rigging Coordinator: Patrick Lumb
  • Set & Prop Design: Joshua Stricklin
  • Styling Wardrobe: Debra Day
  • Styling Hair & Make-Up: Kathleen Beaton
  • Production Assistant: Blaine Moir

 

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Akash Dolas

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Jim
Jim
1 month ago

What kind of motorcycle is the Motaur??

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