MV Agusta Motor S.p.A. is announcing its upcoming entry into the electric mobility market. With a range of lightweight e-vehicles bearing its iconic wings and gearwheel logo.
A long-awaited brand extension that leverages MV Agusta’s growing brand equity in the Urban mobility segment. With this move.
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The brand from Schiranna is directly targeting the untapped market of sophisticated. Discerning urban dwellers moving around. The city on sports motorcycles is not the most practical option. MV Agusta e-mobility light vehicles will fill.
The gap and meet the need for a fast, stylish and eco-friendly way to roam the metropolis.
E-bicycles will be launched first, soon to be followed by kick scooters. MV Agusta chose the name. AMO, Italian for “I love”, for this first e-bikes series.
It takes after the company’s passion for the two wheels world. There will be two models in the series. The RR and the RC both featuring a 250W silent Mahle engine with an assisted speed of up to 25km/h.
A 250Wh Panasonic battery providing 75km autonomy on a single charge. And premium quality components such as the Pirelli tyres, the Magura disc brakes and the Gates Carbon Drive belt.
At just 15.5 kg, bicycles are lightweight and inconspicuous, ideal for urban commutes or leisure trips. The elegant RR version will come in a choice of two liveries, one yellow and black, the other red.
And black will offer the limited-edition RC in the classic red, white and black Reparto Corse livery. The newcomers in the MV Agusta family will be designed and engineered in Italy.
Following the brand’s tradition of impeccable craftsmanship. Using the latest technology and advanced premium materials.
Partnerships have been developed with established manufacturers for Kick-scooters. At the same time, e-bicycles will be entirely assembled in-house.
Both product series will be available online at www.mvagusta.com in the e-mobility section. As well as through MV Agusta’s traditional sales network. External partners will also be involved to boost launch and distribution.
The development of a robust. A scalable online platform for the brand’s e-mobility vehicles is. An essential part of MV Agusta’s strategy for the future of this segment.
The plan includes a dedicated online space to learn about the products, an online store. And a robust ecosystem where clients can order e-products and buy or return parts.
Timur Sardarov, CEO of MV Agusta Motor S.p.A., commented: “Our world is moving fast. Society is evolving at a cadence the pandemic and the new-normal have dramatically accelerated.
The motorcycle industry has become part of a single. The larger market of lightweight mobility encompasses all two-wheel vehicles.
There is a growing need for affordable, light and eco-friendly mobility solutions. Especially in significant, busy urban contexts.
An entire segment, almost untouched. We realised the time was right for us to unlock the full potential of what the MV Agusta brand stands for.
Speed, quality of engineering and authentic Italian design are values that resonate with urban dwellers and bikers alike.
I am confident this move to diversify our product portfolio with an exciting. And different product ranges will be well received by the markets and bring us the expected returns.”
via MV Agusta