As a part of the strategy, Royal Enfield has unveiled its store in Tokyo, Japan.
The crucial move will allow Royal Enfield to penetrate the Japanese market.
The store based in Suginami-Tokyo will make sure it provides Royal Enfield capabilities to the potential customers.
Which does mean Royal Enfield store will offer apparel, motorcycle and accessories.
As far as the motorcycles are concerned Royal Enfield enters Japan with
- The Interceptor 650
- Bullet 500
- Classic 350
- Continental GT 650 and
- Himalayan
For this Royal Enfield has already signed a PCI. We already know Royal Enfield has an ambitious plan to move in the electric space by 2024.
Talking about the new dealership, Royal Enfield’s Head of Business, Vimal Sumbly said “Japan is one of the critical motorcycling destinations for avid motorcyclists worldwide. With its distributor, PCI Co. Ltd., Royal Enfield intends to build a more significant, more exciting motorcycle community in Japan”.
