The Brembo Inspiration Lab to open in the fourth quarter of 2021.
Brembo focuses on providing superior performance, safety and quality for both pressurized (cars). And hydraulic (trucks, busses, motorcycles) vehicles.
Brembos products are found on today’s most significant ground-breaking bikes. And include OEM suppliers for practically every luxury automaker in the world.
The Lab
The opening announcement was made official in a press release.Revealing that the lab would focus on two particular fields:
Artificial intelligence (AI) and software development incorporating machine learning.
The Brembo Inspiration Lab’s goal is, as the name suggests.To inspire creativity in connection with bike performance, safety, and well-being.
By providing a large facility that will serve as an atelier for testing the firm’s products.
The company hopes to inform its future research. And product development through collaboration with automotive and sports bike manufacturers directly involved.
It will also be open to certain third parties in fields that include design. And communication and consumers interested in product performance.
The world’s largest brake manufacturer is getting into the software business.
The future would appear to hold a lot more artificial intelligence for brakes.
Quote
Daniele Schillaci, Brembo CEO said.
“We are delighted to open Brembo’s first centre of excellence in Silicon Valley.
We are entering and investing in this world-renowned location for high technology and innovation with the clear. And ambitious goal of addressing the unprecedented challenges impacting the automotive sector.”
“We are in an era of data science and the application of artificial intelligence.Which offers us an excellent opportunity to build our future and strengthen our technological leadership.
With the Brembo Inspiration Lab we accept the challenge to increase. The company’s digital culture and to bring ‘Made in Brembo’ innovation even closer to our partners.”
via Brembo
