MV Agusta Motor S.p.A. is announcing its new branded streetwear apparel collection.
Logo Level 1, with several successive releases scheduled at different times of the year.
Fostering the MV Agusta logo’s iconography and releasing as limited series “drops” marks the company’s intention to appeal to the younger generation.
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Broadening its audience to attentive, streetwise and discerning non-bikers.
The Logo Level 1 collection reaches out to its public through a particular language, made of content, values and connections.
Art
The project will be available on MV Agusta’s official website https://mvagusta.store/ and in the best street-fashion stores worldwide.
In the presentation of the first capsule collection, driven by the “Motorcycle Art” claim.
It strongly summarises the brand’s values. MV Agusta teamed up with KALEIDOSCOPE to present “Metafisica Veloce”.
A riff on the company’s initials celebrates innovation and tradition contaminating each other to prompt new ideas around speed.
Here, Jim Nedd’s photography captures enigmatic scenes in the eerie. And mysterious backdrop of the city of Tresigallo, also called “the Metaphysical City”.
Beautifully preserved rationalist-style buildings that seem to have come straight out of a De Chirico painting.
In the silent tableaux vivants, the Superveloce, the company’s most iconic motorcycle and a masterpiece of design.
Francesca Izzi
Find stillness while the collection of garments, styled by Francesca Izzi.Delivers the company’s new image direction and contemporary vision.
The quilted jacket is undoubtedly the most representative garment in the collection.
It perfectly summarizes its essence: a no season, no gender, international project.
The brand’s vision is to have a single apparel project for different users and users in other moments and occasions.
The rest of the collection includes jersey t-shirts and sweatshirts. And oversized windbreakers.
Chino pants with an outdoor construction in Lamintess technical fabric.A duffle bag in the same material. And a quilted jacket shows the classic logo embroidered on the side.
The fits are easy, the materials of the highest quality and the manufacturing Italian.
The next drops will continue to follow this direction with the addition of accessories and other items of clothing.
