Honda, BMW, Kawasaki, and Triumph reveal the first novelties

The program of shows and performances in the outdoor areas.

New partnership with Red Bull, a guarantee of adrenaline and entertainment.

By now, very little is missing: Thursday, January 16, 2020, the gates of Veronafiere open and the “start!” A new edition of Motor Bike Expo start, the most sparkling, free, engaging international motorcycle show you can conceive.


If the critical numbers for 2019 are now history (170,000 visitors and 700 brands present, from all over the world), the challenge towards new goals is launch.

The staff that organizes MBE, led by the creators of the salon, Paola Somma and Francesco Agnoletto . Worked a whole year to make the product more and more a memorable experience .

In short, in Verona, in January, motorcycle enthusiasts go to live a dream but with your feet firmly planted on the ground (or rather, on the platforms).

Here is the latest news on Motor Bike Expo 2020, pending further updates (which isn’t missing).

Red Bull is the leading partner of MBE 2020

Motor Bike Expo communicates the new partnership with the leading brand of the energy drinks market: Red Bull. 

In the center of Hall 1 at the Red Bull Flagship bar . There is a large area overlooking the bike show, developed in a long corridor whose spotlights focus on the specials in competition .

From all over the planet and arrived at MBE as brilliant as stars on the “Red carpet” of a great festival. The outdoor area, however, hosts a national preview exhibition:

Red Bull bring to Verona, for the first time in Italy, the famous “Dakar Truck,” a real desert truck, used in the most influential African rallies.

The public has the opportunity not only to admire this particular vehicle but also to get in touch with it. Party insured.

The big show for all tastes in the outdoor areas

In the external areas of the event is a well-established feature, capable by representing a reason for attraction in itself, for the richness of the proposals and the emotions they manage to convey.

The protagonists of area A, the vibrant Motul Arena, still be the stuntmen, commitments in the now inevitable international contest.

Area B1 alternate between the driving school “in pink” Lucchinelli Experience, with the 500 world champion in the role of prestigious instructor, and that of Gianluca Nannelli .

Another ex-driver with a very rich Palmares, now the owner of an ever most appreciated method dedicated to young minibikes. Area B2 hosts the off-road track, a real “urban enduro,” that reserves essential surprises.

Area C has the big news for 2020, the result of the partnership between MBE and the Jeep brand. On a path fraught with spectacular and demanding obstacles, the Jeeps entrusted to the expert guidance of specialized drivers perform.

Honda, BMW, Kawasaki, and Triumph: some big houses anticipate their news

Honda confirms its presence in Verona in style 5 in Hall 5 with the largest Motor Bike Expo stand. In the eyes of visitors. the varied world of the Golden Wing shown with the entire 2020 range, including, therefore .

The new CBR1000RR-R Fireblade SP, Africa Twin CRF1100L, CMX500 Rebel, the new colors of the CB1000R.

Red-moto takes care of the display of its competition off-road vehicles. Racing fans can admire the official motorcycles protagonists of MotoGP, MXGP, EnduroGP, and Rally in 2019.

Big Houses

 The vital presence of BMW Motorrad has also confirmed, with the entire R NineT range. The collection of exclusive customization parts Option 719 (also declined on other models, such as the sales champion R 1250 GS).

Still to be confirmed, but probably the Italian premiere of the R18 / 2 custom concept and the presence of two other custom factory in Monaco.

 Speaking of unique versions, Triumph exhibits the three TFC (Triumph Factory Custom).Thruxton, Bobber, and Rocket III.

Italian premiere for the new Tiger 900 Rally Pro and GT Pro, safe protagonists of the off-road segment. The most requested on the Italian market.

Among the modern classics.The presence of the Rocket III GT and R and the Scrambler 1200 XC and XE are certainly of interest.

The Bonneville T120 Special Edition dedicated to Bud Ekins. An icon of the American off-road vehicle and racing partner of Steve McQueen, is very much awaited.

 At MBE, the new Kawasaki models are on display: including the Z900, Z650, W800, and the Ninja 1000 SX. One of the protagonists undoubtedly is the Kawasaki Z H2, the only naked in the world equipped with Supercharge.

Kawasaki promises many surprises dedicated to enthusiasts who visit the “Verona” stand. Inside there is this lime green shop. Where it is possible to buy all the official clothing and merchandising.

From the Custom world

Hazard and the first “drops” of Aquarama

Matteo Fustinoni of Hazard returned home, at the end of the 2019 edition of Motor Bike Expo .With a prestigious recognition attributed to him by none other than Shinya Kimura.

The world Custom Star, famous for the refinement of its aluminum-based creations and retro engines. Decided to reward “La Veloce” as a special closer to its taste for last year’s edition.

Given the great success, Matteo returns to exhibit this vehicle also in the stand set up for MBE 2020. Together with it, the public can admire the first details of an even more ambitious project, which is called Ghisarama.

“This is a special inspired by the Street Racer of the seventies.Powered by a Harley-Davidson engine and embellished with details that recall the iconic Riva Aquarama motorboat.”

 Punto di Fuga, a hybrid in Art Deco style

“In Verona, we preview the board tracker called Gatsby,” anticipates Stefano Martinelli of PDF Motociclette. In the Bergamo workshop, we work hard to complete the last details of this tribute to the glorious era of Art Deco: 

It is a hybrid created by putting together details taken from a rare Brough Superior from the 1930s, and a 1981 Harley-Davidson.

They “made in Milwaukee” engine is set in a frame also of HD derivation, while the fork and the tank, entirely in hand-beaten sheet metal, are of the Brough Superior derivation.

The windscreen inspires by the aerodynamic protections used in the first half of the last century for racing on the Bonneville salt lake.

“This special” continues Martinelli “A customer and I made it, and it’s all handmade, from the handlebar to the superstructures. Even the full rear wheel was handcrafted.

But it is the only special that we exhibit at the Motor Bike Expo. There are quite a few of the projects that have collected awards around the world in the past years. “

Wild Hog presents the “Terence Hill 01.”

The deep love between Terence Hill and the motorcycle flows into a special that bears the name of the hugely popular actor.

Wild Hog is, in fact, present at Motor Bike Expo 2020, a new HD Deluxe 2020 model called “Terence Hill.”

The bike made in collaboration with HD Motorfan of Riccione, designed by Wild Hog itself (which produces the line of accessories designed by the actor) and is fully approved by Terence Hill.

Which also takes care of signing the pieces produced one by one, numbered and authenticated. 

Terence Hill

The base is Softail Deluxe 2020 on which the details dear to the actor defined like the horse-like saddle, saddlebags with accessories such as rope and water bottle and the silver finishes.

All components visible in the film “My name is Tomas. “Released in theaters in 2018, in which Terence Hill returns to play the part of a cowboy, but on a motorcycle.

The motorcycles are on order by HD Riccione, which has exclusivity for Italy and Europe; they can be purchased either from the dealership in Riccione or from Wild Hog.

Indeed, the 01 models of this Limited Edition is visible and bookable during MBE at the Wild Hog stand, pad. 2, 19M.

Mr. Martini tribute to his Verona

He did not want to reveal any news, but we managed to snatch some indiscretion from the multifaceted Mr. Martini. Who decided to underline the secure link between the largest fair in the world dedicated to personalized motorcycles and the city of Verona.

Its stand at MBE 2020 represents the Arena, a symbol in the world of the Scaliger city. Inside, his latest work is to be unveiled for the first time: “ART-eria,” a unique bike based on Triumph. 

In addition to this preview, we get to see the “Venticinque” and other refined Specials from the atelier. Which celebrates its 25th year of activity this year, marking, in fact, a piece of history of customized motorcycles.

At MBE 2020 the experience doubles with Dainese

Motor Bike Expo and Dainese offer, with “Double Experience,” an unrepeatable opportunity for the most demanding enthusiasts.

Who can visit both the salon and the brand new DAR, Dainese AR Vicenza Archive, on the same day, at no additional cost and with a series of dependable services.

Advantageous. On Friday 17th and Saturday, January 18, at 9.00 am, a transfer is from the Veronafiere entrance and accompanies visitors to Vicenza to visit the Dainese Store and the DAR.

Once the experience ends, around 12.00, the same bus is responsible to bring the participants back to MBE, at which point they are free to visit the salon until 19.00.


The Dainese Archivio is a permanent exhibition that presents the ideas, innovations, people, and projects from which the products that made Dainese a brand known all over the world came to life.

The exhibition comes to life thanks to the story of the protagonists of its stories.

It is a place where you can admire the suits of the pilots who have marked the eras of motorcycling. The technical clothing of the Olympic athletes, even solutions for astronauts of aerospace missions. 

It is possible to test D-air® technology thanks to a real activation simulation of the Dainese airbag system. Used by the MotoGP champions. Dainese Archive is a collection in 20 sections, each with its undisputed protagonists. 

Dainese is present at the fair in Hall 6, Stand 7AD. Even solutions for astronauts on aerospace missions. It is possible to test D-air®.

Technology thanks to a real activation simulation of the Dainese airbag system, used by the MotoGP champions.

Dainese Archive is a collection in 20 sections, each with its undisputed protagonists. Dainese is present at the fair in Hall 6, Stand 7AD. 

LS2 with 2020 helmets but also with the absolute novelty represented by gloves

LS2 Helmets is present for the second consecutive year at Motor Bike Expo 2020 with the full range of 2020 products.

New looks, new ways of understanding driving, comfort, and safety: LS2 presents itself with new helmets, a new clothing line technician, and the first collection of gloves.

Even for 2020, motorcyclists can count on ever safer but also comfortable helmets, with colors and design in step with the times.

The new models for the Urban Commuter and Road Touring sectors are on display.

After the success of the first collection, LS2 completes the range with five new garments dedicated to the worlds of sport touring.

Touring and urban, with high-quality materials to guarantee the motorcyclist safety and freedom of movement. Absolute novelty is the collection consisting of nine models of gloves for both winter and summer use.

A collection faithful to the LS2 characteristics: products accessible to all with an attractive design, with particular attention to innovation and quality. The LS2 Helmets stand is located in Hall 4, stand 13N.

Useful info

Opening hours to the public: 9:00 am – 7:00 pm

Entrance ticket:

  • Full online € 18.00
  • The whole at the Veronafiere box office € 20.00
  • Subscription for the four days € 60.00
  • Under 14 free admission (new)
  • Reduced admission for holders of MBE 2020 reduction, children aged 14 to 17 and HOG / FMI members € 15.00

Source :  MBE

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