Where Horology Meets Automotive Design

The Jacob & Co CHIRON Tourbillon White Ceramic is an exquisite timepiece that represents the pinnacle of collaboration between the world of high-end horology and elite automotive engineering. Born from a partnership between Jacob & Co and BUGATTI, the watch is a tribute to both companies’ commitment to unrivalled craftsmanship, innovation, and luxury.

Introduced in 2019, this partnership set out to create timepieces that embody the spirit and excellence of both brands. The CHIRON Tourbillon is a perfect example of this synergy, combining the sophistication of watchmaking with the power and prestige of one of the world’s most iconic car brands.


Key to this masterpiece is its 30° inclined tourbillon, a first for Jacob & Co, and a 578-component W16 engine-inspired complication, visible through its sapphire crystal casing. These features not only demonstrate technical prowess but also artistry in design, resonating deeply with both watch connoisseurs and automobile enthusiasts.


The Jacob & Co CHIRON Tourbillon White Ceramic is indeed a remarkable piece that embodies the fusion of high-end watchmaking and automotive excellence.


Key points of the Jacob & Co CHIRON Tourbillon White Ceramic

  • First-ever 30° inclined tourbillon: This innovative engineering feat pushes the boundaries of watchmaking.
  • Remarkable 578-component W16 complication: This intricate mechanism replicates the Bugatti W16 engine in miniature, visible through the sapphire crystal.
  • Collaboration between BUGATTI and Jacob & Co: Since their 2019 partnership, both companies have merged their expertise to create unique timepieces that capture the essence of their respective brands.
  • The visceral sensation of the W16: The watch goes beyond timekeeping, evoking the power and excitement of the Bugatti W16 engine.
  • A seamless marriage of engines and timepieces: This fusion of engineering and artistry creates a truly remarkable timepiece.
  • Collector’s item: With its limited production and groundbreaking features, the CHIRON Tourbillon White Ceramic is sure to be highly sought-after.
  • Work of art and testament to innovation: This watch represents the pinnacle of collaboration between two leading innovators.

This timepiece reflects the collaboration between BUGATTI and Jacob & Co, initiated in 2019, aiming to create watches that capture the essence of both brands.


Key features of the Jacob & Co CHIRON Tourbillon White Ceramic include

  • 30° Inclined Tourbillon: This is the first time Jacob & Co has incorporated a 30° inclined tourbillon into their designs. The angled tourbillon offers a unique visual appeal and a nod to advanced engineering.
  • W16 Engine-Inspired Complication: The watch boasts a 578-component complication that mimics the iconic W16 engine found in BUGATTI automobiles. This intricate design is more than just a functional timekeeping mechanism; it’s a miniature representation of mechanical art.
  • Sapphire Crystal Casing: The components are encased in sapphire crystal, providing a clear view of the complex inner workings of the watch. This transparency highlights the precision and craftsmanship involved in the watch’s creation.
  • White Ceramic Design: The use of white ceramic gives the watch a distinctive look, setting it apart from traditional luxury timepieces. This material choice adds a modern touch while maintaining a sense of elegance and durability.
  • Spirit of Collaboration: The collaboration between BUGATTI and Jacob & Co is not just about combining logos but about merging the ethos and design philosophies of both companies. This timepiece is a testament to their shared values of innovation, craftsmanship, and the pursuit of excellence.


Impact on Car Enthusiasts

The Jacob & Co CHIRON Tourbillon White Ceramic, as a product of the collaboration between Jacob & Co and BUGATTI, has a significant impact on car enthusiasts, particularly those who appreciate luxury, engineering excellence, and the synergy between automotive design and high-end horology. Here are some key impacts:

  • Symbol of Automotive Passion: For car enthusiasts, especially fans of BUGATTI, this watch serves as a tangible representation of their passion. It’s not just a timepiece but a piece of the brand’s legacy that they can wear. The watch’s design elements that mirror BUGATTI’s engineering, like the W16 engine-inspired complication, resonate deeply with this audience.
  • Appreciation of Mechanical Artistry: The complex 578-component mechanism and the 30° inclined tourbillon showcase mechanical ingenuity that parallels the sophistication found in high-performance cars. This complexity is likely to appeal to those who appreciate the technical aspects of both watchmaking and automotive engineering.
  • Exclusive Collectible: Given the luxury status and the likely high price point of the watch, it becomes an exclusive collectable item. This exclusivity aligns well with the world of high-end automobiles, where rarity and uniqueness are highly valued.
  • Fashion and Status Symbol: For car enthusiasts, owning a piece that is a collaboration between a prestigious watchmaker and a renowned car manufacturer is a fashion statement and a status symbol. It reflects a lifestyle and an affinity for luxury that goes beyond just being a car enthusiast.
  • Innovation and Advancement: This collaboration might inspire or signal further advancements and cross-industry collaborations, which can be exciting for car enthusiasts. It shows how automotive technology can transcend traditional boundaries and find new expressions, such as in luxury watches.
  • Emotional Connection: The emotional aspect of owning a piece that connects to a brand like BUGATTI, known for its history, performance, and prestige, can be quite powerful. It adds an emotional depth to the ownership experience, similar to the bond car enthusiasts often feel with their vehicles.


The Jacob & Co CHIRON Tourbillon White Ceramic, as a high-end timepiece inspired by and created in collaboration with BUGATTI, comes with its own set of pros and cons, catering to a niche audience of luxury watch and car enthusiasts.


  • Exquisite Craftsmanship: The watch showcases exceptional craftsmanship with its complex 578-component W16 engine-inspired design and 30° inclined tourbillon, reflecting the pinnacle of watchmaking expertise.
  • Unique Design: The incorporation of automotive elements from BUGATTI, such as the W16 engine, into a watch format is a unique and innovative approach, appealing to those who appreciate both cars and watches.
  • Status Symbol: As a product of two luxury brands, Jacob & Co and BUGATTI, owning this timepiece is a status symbol, denoting a certain level of sophistication and financial prowess.
  • Collectable Item: For collectors of luxury watches or BUGATTI enthusiasts, this watch is a rare and valuable addition to their collection due to its uniqueness and the prestige of the brands involved.
  • Durability and Quality: The use of high-quality materials like white ceramic and sapphire crystal ensures durability and longevity, along with a timeless aesthetic appeal.


  • High Price Point: Given the luxury branding and intricate craftsmanship, the watch is likely to be extremely expensive, making it inaccessible to the general public.
  • Limited Appeal: The specific design and brand collaboration might not appeal to everyone, even within the luxury watch market. It caters more to fans of BUGATTI and high-end automotive design.
  • Size and Weight: The intricate design and materials might make the watch heavier or bulkier than standard watches, which could be uncomfortable for everyday wear.
  • Complex Maintenance: The complexity of the watch’s mechanism might require specialized maintenance, potentially adding to the long-term cost of ownership.
  • Practicality: For those seeking a simple, functional timepiece, the ornate design and complex features of this watch might be more of an extravagance than a practical benefit.


The Jacob & Co CHIRON Tourbillon White Ceramic is a masterpiece that merges the worlds of luxury watches and supercars, offering unparalleled craftsmanship and design. However, its appeal is specific to a niche market, and its high cost and specialized nature might limit its practicality for everyday use.

The watch impacts car enthusiasts by offering a unique blend of luxury, engineering excellence, and exclusive branding. It’s a celebration of the automotive world in the form of a timepiece, appealing to both their aesthetic tastes and their passion for cars.

It is more than just a watch; it’s a symbol of the harmonious blend between automotive engineering and haute horlogerie. This partnership has led to the creation of a timepiece that is not only a functional accessory but also a piece of mechanical art, resonating with enthusiasts of both luxury cars and high-end watches.

Jacob and Co

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments