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    2023-KTM-Duke-200-1

    KTM Duke 200 gets a facelift and new LED headlamps

    Editor's Picks Vivek Sharma - 0
    The 2023 KTM 200 Duke is a welcome addition to the Indian market. It offers several features not available on other bikes in its...
    Rivian

    Rivian shifts production focus to R1S amidst strong demand

    Editor's Picks Vivek Sharma - 0
    Rivian, according to CFO Claire McDonough, plans to prioritize production of its electric SUV, the R1S, in the second half of 2023. Despite economic...
    Tesla-Logo-1

    Tesla’s new battery cell technology hits major milestone

    Editor's Picks Vivek Sharma - 0
    Tesla has reached a significant milestone in producing 4680-type cylindrical battery cells, producing 10 million units at its Giga Texas site. The company is...
    Dani Pedrosa Red Bull KTM Factory Racing

    Dani Pedrosa makes surprise 2023 MotoGP return

    Editor's Picks Vivek Sharma - 0
     he Red Bull KTM Factory Racing team will again have Dani Pedrosa, the MotoGP legend, racing for them. Pedrosa, now 37 years old, had...
    Cover-Yadea-C1S-8.jpg

    Yadea’s new factory in Philippines to create thousands of jobs

    Editor's Picks Vivek Sharma - 0
    Electric vehicles, particularly motorcycles, have seen a massive surge in recent years, especially in the Asian market. The Philippines is a prime example of...
    givi-maxia-5 (1)

    Givi Unveils Maxia 5, Its new top-of-the-line top box

    Editor's Picks Vivek Sharma - 0
    The Givi Maxia 5 is the latest addition to Givi's high-end line of plastic top boxes, known for their expertise in motorcycle luggage. With...
    By transforming old bikes and scooters into a genuine product line, BMW Motorrad Italy aims to give these vehicles a new lease on life and highlight their unique stories and adventures. Alessandro Salimbeni, the General Manager of BMW Motorrad Italy, emphasized that these pre-owned motorcycles, regardless of their age and date of first registration, have already accumulated a significant history worth sharing. This approach by BMW Motorrad Italy adds character and nostalgia to the motorcycles and provides an opportunity for enthusiasts to own a bike with a rich backstory. It celebrates the notion each vehicle carries unique journeys and experiences. “Una moto BMW che ha già fatto un po’ di strada è una moto che ha già vissuto delle avventure, con una storia da raccontare. Ogni BMW Timeless ha viaggiato, visto paesaggi e superato sfide ed è pronta a farlo ancora insieme al suo nuovo proprietario. E se il valore di una moto è proprio la sua storia, noi di BMW Motorrad abbiamo il compito di supportarlo nel tempo. Con BMW Timeless il marchio BMW Motorrad diventa ancora più inclusivo, rendendosi di fatto ancor più accessibile. Oggi consideriamo l’usato BMW con lo stesso pregio del nostro prodotto nuovo, dedicandogli oltre a servizi esclusivi, come i pacchetti di manutenzione BMSI o specifiche soluzioni finanziarie d’acquisto, anche una vera e propria campagna di brand. Credo fermamente che nell’attuale scenario di mercato l’usato BMW rappresenti un’interessante alternativa a prodotti nuovi, anche di altre marche, soprattutto per quei motociclisti più esigenti che sognano di guidare una moto dai grandi contenuti tecnologici e capace di regalare un impareggiabile piacere di guida, senza tralasciare il non trascurabile dato del prezzo d’acquisto.”) When translated into English, the statement highlights BMW Motorrad's approach to their pre-owned motorcycles through their BMW Timeless program. According to this statement, BMW Motorrad recognizes and appreciates the value of a motorcycle's history and aims to nurture and support that value over time. They consider pre-owned BMW motorcycles on par with their new products, offering exclusive services such as BMSI maintenance packages and tailored financial solutions. The BMW Timeless program aims to make the brand more inclusive and accessible, emphasizing that pre-owned BMW motorcycles can provide an intriguing alternative to new products, even from other brands. By treating pre-owned motorcycles as valuable assets and incorporating them into their brand campaign, BMW Motorrad aims to showcase these vehicles' unique qualities and appeal. The BMW Timeless program, launched by BMW Motorrad in Italy, aims to create a more meaningful pre-owned program that preserves the brand's legacy. Instead of simply selling pre-owned bikes as they are or slightly fixed up, BMW Timeless focuses on the brand's legacy models, appealing to customers who love the classics. By offering these vintage models, BMW Motorrad taps into the nostalgia and desire for well-maintained motorcycles sold directly by the original equipment manufacturers (OEMs). This program caters to customers who appreciate these bikes' historical significance and craftsmanship. It allows enthusiasts to own a piece of BMW Motorrad's history and experience the joy of riding a vintage motorcycle. Expanding the BMW Timeless program to other countries could be a viable option, given the number of customers worldwide who yearn for vintage motorcycles. By capitalizing on its brand heritage and offering well-preserved legacy models, BMW Motorrad can cater to this niche market and create a unique selling proposition. In addition to providing customers with a chance to own a classic motorcycle, BMW Timeless also contributes to preserving the brand's legacy. By reviving and showcasing its historical models, BMW Motorrad reinforces its reputation as a manufacturer with a rich heritage and a commitment to quality. The availability and expansion of the BMW Timeless program would depend on various factors, including market demand, logistics, and the feasibility of sourcing and refurbishing vintage models. Therefore, BMW Motorrad needs to assess these factors and carefully plan any future program expansion to ensure its success. Moto.it and Ruetir

    BMW Motorrad Italy offers new way to own a classic motorcycle: BMW Timeless

    Editor's Picks Vivek Sharma - 0
    By transforming old bikes and scooters into a genuine product line, BMW Motorrad Italy aims to give these vehicles a new lease on life...
    Mercedes-chatgpt

    Mercedes drivers can now ask their cars questions in natural language

    Editor's Picks Vivek Sharma - 0
    Mercedes-Benz is starting a test program in the US that will allow drivers of some of its luxury vehicles to operate the infotainment system...
    Tata-Nexon-patent-leaked-cover

    The new Tata Nexon facelift patent gets leaked

    Editor's Picks Vivek Sharma - 0
    Tata Nexon facelift is expected to get haptic air-con controls. A patent leaked log title has revealed that the Nexon facelift will get a...
    graph-with-covid-decrease-report-diagram-with-coronavirus-recession-bankruptcy-progress-vector-illustration_186380-2536

    5 ways to increase motorcycle ownership in Mumbai

    Editor's Picks Vivek Sharma - 0
    The registration of bikes in Mumbai is still to catch up with pre-Covid levels. In 2022, there were 1.2 million bike registrations in the...
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