Mahindra and Mahindra Acquisition

In October 2014, M & M acquired a 51% controlling shares in Peugeot motorcycles. It was only recently that they launched two brand new models, the Peugeot P2 Roadster and the Peugeot P2X Café Racer, during the Paris Motor show.

After the 70-year hiatus, Peugeot motorcycle comes back in full force under the guiding hand of Mahindra and Mahindra. The 300cc café racer comes with a robust and aggressive riding posture; it is a modern-retro café racer.

The 125cc roadster, on the other hand, is a modern-classic street bike with oval headlights, a teardrop-shaped fuel tank, raised handlebars, and a short front fender similar to the café racer.


After this stint of acquisition, Mahindra and Mahindra now want to enter the electric segment in India.

The small e-Ludix is an electric scooter that is available in France. However, in India, it will be designed in Pune and made in Pithampur plant.

Mahindra will also have to take care of the cost, especially when general perception in India is the cost of electric scooters and motorcycles is high.

Talking to ET, Pawan Goenka, MD of Mahindra & Mahindra, said, “The work is on to make e-Ludix it right price for the Indian market. Along with e-Ludix, we are also exploring other alternatives, but the focus is first to get the costing right.”

Now that been said, the e-Ludix would compete with the likes of Bajaj and TVs.

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Specs of e-Ludix

  • Its 50cc petrol sibling inspires it.
  • It comes with a 3kw Bosch lithium-ion battery.
  • e-ludix can achieve the top speed of 45 km and weighs 85 kgs.
  • The range is set to be 50 km per charge and has a brake energy recovery system.

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