MV Agusta announces the opening of its first fully-owned flagship store in downtown Milan.At the heart of the Fiera area and next door to the buzzing CityLife district.

The four hundred square meters showroom is a tribute to MV Agusta’s heritage and future. Designed according to its latest brand identity standards. With floors, partitions. Furniture and lighting all seamlessly integrating into a stunning exhibition space for Schiranna’s iconic motorcycles.



Dedicate area

It has dedicated sections for its new electric mobility vehicles. MV Agusta’s e-bikes and kick-scooters, and MV’s branded apparel and accessories.

Pictures of the riders. And bikes that made the legend of MV Agusta over its 75 years history remind visitors of the glorious racing legacy of the brand.

The adjacent state-of-the-art workshop is in full view thanks to a large glass partition.And an ample terrace offers the perfect venue for presentations and events.

MV Agusta Milano also comprises a club lounge with a bar. And a reading area for visitors to relax and mingle with other MV Agusta enthusiasts over a Milanese aperitivo.


CEO, MV Agusta,Timur Sardarov

Timur Sardarov, CEO, MV Agusta Motor S.p.A., commented: “MV Agusta Milano is a welcome and long-awaited addition to our network of official dealers and showrooms in Italy. And the first one wholly owned by our company.

For this, and its location and vicinity to our headquarters. It is a vital reference point for the company and our many customers in the Milano area.

This new opening marks the continuation of our efforts in the development of the brand. In expanding our reach and improving the quality of service across the entire sales and
assistance network.

I am also looking forward to using it as a dazzling venue to celebrate Motorcycle Art in grand style.” MV Agusta Milano is located in Viale Teodorico 18. The workshop will start taking maintenance and repair jobs in April.While the store’s official launch event will be held in May. Stay tuned for more details.

via MV Agusta

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