News : Bajaj and Triumph to finalize the agreement

 News : Bajaj and Triumph to finalize the agreement

Bajaj and Triumph had announced to join there hands some two years back to work together to build middle displacement bikes for Asian market.The middle displacement bikes will include from 400cc to 700cc.

However we get to hear now that both iconic brands are in complete the finalization process agreements on things like sales, production, investment and marketing.

With the growing market in 400cc to 700 cc both the brands want to utilize there capabilities in Asia.Bajaj is already a dominant player in Asia and Triumph being Iconic British brand the partnership is going to bring some new flavours of motorcycles in Asian Market.

Analysts believe the alliance will help enhance the overall portfolio of Bajaj Auto which was missing a strong brand in the “easy riding” or cruiser bike space.

 

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Akash Dolas

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