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Last year the Covid-19 was more rampant compared to today. And we see a positive vibe among the Indian Motorcycle manufacturers as they make there sales figures public.
Let’s take a look at the figures of Yamaha Motor India. Yamaha India has sold 55,151 units in January 2021 as compared to 35,913 units sold during January 2020.
Precisely a growth of 54 per cent, which we will say is good compared to last year and that too after the Covid havoc.
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To increase the sales and demand in 2021, Yamaha made multiple changes in the strategy.
- Like for example, for MT-15, they had introduced the ‘Customize Your Warrior‘ program. The program offers any Yamaha MT-15 BS6 fans personalisation on how the bike will effectively look by choosing body colour combined with its wheel colour.
- Other than that Yamaha also has the virtual Yamaha Shop integrated with Amazon India. The virtual shop is responsible to cater to apparels and accessories.
- Yamaha already has there BS6 lineup, and it involves the YZF-R15 3.0, FZ-FI, FZS FI 3.0 and MT-15. While in scooters they have Ray ZR Street and Ray ZR with Fascino in their lineup. While the FZS15 and FZ25 among 250cc motorcycles.
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