While the news of the partnership between Bajaj and Triumph is not something new. The news started to making headlines since last August 2018. In July 2019 we saw more progressive news on Bajaj and Triumph that was Bajaj and Triumph to were to finalize the agreement.
What we get to know from Auto Economictimes is Triumphs prototypes of few lower displacement motorcycles are already tested under this partnership.
In fact, Steve Sargent, Chief Product Officer, Triumph had said in the recent EICMA that “We haven’t slowed down on our cooperation on product development,”.
Delay to formalize the agreement has not changed the focus of both Bajaj and Triumph. Before few days Rajiv Bajaj had been to the UK to see the progress on how the prototypes are being tested.
What do we see here?
Well, it is easier to see how Triumph can make its footprint in the Asian market for lower displacement motorcycles using India as a hub and Bajaj as a partner. Triumph earlier tried to enter the Asian market with 250cc however did not work well.
To keep the costs lower, the motorcycles will be manufactured by Bajaj and the marketing will be carried out by Triumph.
The plan is to develop multiple motorcycles on a single new platform that helps to cater to a variety of flavors for people who are interested to buy lower displacement motorcycles. These motorcycles will be released in the market by 2022 and will compete with Royal Enfield motorcycles who has larger share in Indian market.