It’s the question every motorcycle manufacturer dreads: How would you improve our product? With an endless list of factory accessories available. Automakers could always point to something they hadn’t yet produced.
Triumph France has tackled that question head-on. And is now showcasing creative builds with its Classic Custom Contest.
Triumph had launched its second annual “Classic Custom Contest.” The free-form build competition showcases the extensive customization possibilities of the British brand’s latest full modern-classic lineup.
Triumph’s “Classic Custom Contest” gives builders a chance to bring their visions to life with a rideable on-road custom taking advantage of modern technology. Retro aesthetics and thoroughbred powerplant.
![Triumph-custom-classic-contest-DEALER-ANNECY-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-ANNECY-1920x1080-1-300x169.jpg)
The builders
The custom theme came with no budgetary restrictions. French dealers could modify any model they wanted with no limitations. Multiple builders like Coignières, Lyon,Saint-Lô, Annecy, and La Rochelle participated.
These builds had their unique personality and styling details, but one thing ties them together.
La Rochelle was chosen as France’s flagship dealer for motorcycling culture and transformed Bonneville Bobber. While Triumph Coignières is renowned for transforming Rocket 3. Both teams worked closely together and produced some stunning custom designs.
Bikers looking to build their interpretation of a Thruxton 1200 RS. May want to examine the competition entries featured in Triumph Annecy’s annual Classic Custom Contest.
![Triumph-custom-classic-contest-DEALER-COIGNIERES-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-COIGNIERES-1920x1080-1-300x169.jpg)
Prizes
The event allowed participants to compete for prizes and plenty of attention. Saint-Lô used the opportunity to showcase a decidedly rugged rendition of the Scrambler 1200 XE.
Triumph Lyon transformed the Speedmaster 1200. And it transpired to showcase modern design with classic custom touches.
They had already presented the six custom builds at its Salon du 2 Roue de Lyon bike show held in early March 2022.
![Triumph-custom-classic-contest-DEALER-LYON-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-LYON-1920x1080-1-300x169.jpg)
Striking up a conquest to promote their latest custom job. Triumph will be showcasing its builds via the brand’s website.
And are currently providing excellent photos that give us a peek at a further eye-catching display of what can be done. When talented builders take on these fantastic motorcycles.
via Triumph France and Caradisiac
![Triumph-custom-classic-contest-DEALER-PARIS-ITALIE-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-PARIS-ITALIE-1920x1080-1.jpg)
![Triumph-custom-classic-contest-DEALER-ROCHELLE-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-ROCHELLE-1920x1080-1.jpg)
![Triumph-custom-classic-contest-DEALER-ST-LO-1920x1080](http://livingwithgravity.com/wp-content/uploads/2022/04/Triumph-custom-classic-contest-DEALER-ST-LO-1920x1080-1.jpg)