With negotiations falling and the allied forces showing discomfort on the peace agreements.

The next step goes beyond anyone’s control as the peace talks in Geneva fail. Sounds of the clunk grow as the distant earth rattles with two indigenous forces taking on each other.

The year is 1986 and the war is between the United Kingdom and France two highly advanced nations. What comprises next is the greatest display of high tech army standing in front of each other.


Army of motorcycles that the world would have never seen before that involved Baggers, Nakeds, Customs, Sports, Bobbers and more.

The Battle

Have you ever seen a war that had tickets to enter into the arena? But this war had. The machines involved were made by the finest craftsman from both sides.

The third-party judges on the panel had to give away the top three prizes based on the parameters that they were provided by the Motorcycle Council.

After a week of war on motorcycles. The day arrived when the first prize was given away to a new entrant ” Triumph Motorcycles “ that was adjudged as the winner.

How did Triumph rise to the occasion?

Born in 1983 Triumph Motorcycles is the brainchild of Nick Bloor (CEO), Lord Jones of Birmingham (chairman) and Paul Stroud (CCO) based in Hinckley, UK.

Name and manufacturing rights were brought from the Triumph Engineering that went bankrupt.

Bloor took the company to the next level.

  • £80 million was invested in Triumph Motorcycles.
  • 22% revenue increase in 2017 and was £498.5 million.
  • Over 85% of motorcycles were sold in the overseas market.
  • In 2019, today during the first six months of the year, global sales of Triumph Motorcycles have been 38.740, up by 2.7% compared to a month last year.
Our Idea 

Our idea stems from the fact that Triumph is going to launch its highly anticipated Daytona 765 on Friday, 23rd August 2019 and we would like to dedicate our article and cover photo on how Triumph has been rising to the occasion.

We wanted the paint scheme that had shark teeth of the Spitfire planes to go on Daytona 765 and make that look more aggressive and ferocious aligning with our theme ” Rise for any occasion “.

  • Idea: Comes from our Asia Pacific Head, Christopher who is also our genius ideator.
  • Creative: Our own Creative Head, Rahul Marathe who doesn’t stop thinking about how the art should be.
  • Article: Well Akash who is a motorcycle enthusiast and knows one or two things about motorcycles.
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