News : Harley Davidson’s global sales went down by 12% in Q1 of 2019

 News : Harley Davidson’s global sales went down by 12% in Q1 of 2019

According to data released by the company, in the first quarter 2019 the motorcycle shipments fell 7.9% to 58,891.During the last five years, revenue had gone down by 11.2% and net income has again gone down by 43.5%.

At the end of the first quarter, company had $7.1 billion in debt as net income and cash flow went down.

Challenges that Harley faces are

  • The generation problem is the toughest where in millennial’s are not attracted towards Harley bikes.Making the sales graph go down.
  • Again few people today are riding Harley bikes.

Harley-Davidson Retail Motorcycle Sales

Vehicles 1st Quarter
2019 2018 Change
U.S. 28,091 29,309 (4.2)%
EMEA 10,797 10,862 (0.6)%
Asia Pacific 6,074 6,329 (4.0)%
Latin America 2,241 2,506 (10.6)%
Canada 1,948 2,080 (6.3)%
International Total 21,060 21,777 (3.3)%
Worldwide Total 49,151 51,086 (3.8)%


Source : Motley Fool and Harley Davidson

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Akash Dolas

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