According to data released by the company, in the first quarter 2019 the motorcycle shipments fell 7.9% to 58,891.During the last five years, revenue had gone down by 11.2% and net income has again gone down by 43.5%.
At the end of the first quarter, company had $7.1 billion in debt as net income and cash flow went down.
Challenges that Harley faces are
- The generation problem is the toughest where in millennial’s are not attracted towards Harley bikes.Making the sales graph go down.
- Again few people today are riding Harley bikes.
Harley-Davidson Retail Motorcycle Sales
| Vehicles | 1st Quarter | ||
| 2019 | 2018 | Change | |
| U.S. | 28,091 | 29,309 | (4.2)% |
| EMEA | 10,797 | 10,862 | (0.6)% |
| Asia Pacific | 6,074 | 6,329 | (4.0)% |
| Latin America | 2,241 | 2,506 | (10.6)% |
| Canada | 1,948 | 2,080 | (6.3)% |
| International Total | 21,060 | 21,777 | (3.3)% |
| Worldwide Total | 49,151 | 51,086 | (3.8)% |
Source : Motley Fool and Harley Davidson
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